Right Agency – Be Selective |
Right Price – Be Rewarded |
Right Exposure – Be Seen |
Right Results – Be Sold |
Right Communication – Be Heard |
Right Way – Be Satisfied |
Agency Profile
For nearly a century the Bushby name has been synonymous with excellence in real estate.
Our origins go back to 1914 when George Bushby purchased an existing business from Albert Field. Today brothers Phillip and Mark Bushby, along with Eric Andersen, are proud to carry on the family real estate business, which today specialises in residential, rural and commuter, commercial and rental properties.
Our 2011 evolution into the Bushby Property Group reflects our standing as Northern Tasmania’s most accomplished provider of real estate services and ensures that, as an independent agency, we are firmly focused on continuing to service the people of our community as we have done for almost a hundred years.
Highly skilled real estate professionals, innovative and award-winning business practices, a strong leadership culture, and an ongoing commitment to delivering superior real estate services all combine to underpin the Bushby Property Group as we continue to write an exciting new chapter in the Bushby story.
As the oldest continuously operated family real estate business in Tasmania we have assisted more than 50,000 people in the Launceston community with their real estate needs over the course of nearly 100 years. We’ve built up a level of trust in the community through our ongoing commitment to fair, honest and successful real estate sales and rentals. At Bushby Property Group, we believe in the principle of “Success Built on Trust” – it’s what underpins every one of our achievements.
Awards
One of Tasmania’s most awarded real estate businesses, the Bushby Property Group and its staff have been recognised for their commitment to real estate excellence on a local, state and national level.
In recent years the Bushby Property Group has won the prestigious Real Estate Institute of Tasmania Awards for Excellence – Large Agency of the Year award twice, in 2009 and 2011 – reflecting our standing as Tasmania’s premier full-service agency.
In 2011 we also received the REIT’s Awards for Excellence in the Communications, Community Service, Achievement and Salesperson of the Year categories. All five awards are acknowledgment of our desire to deliver the very best real estate experience for our clients.
Since 2009 our 12 Real Estate Institute of Tasmania Awards for Excellence have included:
2009: Large Agency of the Year Award; Community Service Award; Property Management Award
2010: Salesperson of the Year Award – Paul Flanagan; Innovation Award; Property Management Award
2011: Large Agency of the Year Award; Salesperson of the Year Award – Paul Flanagan; Achievement Award – Ananda Cairns; Communications Award; Community Service Award
The Bushby Property Group was also honoured with the 2010 Launceston Chamber of Commerce Business Excellence Awards – Innovation in Business Award as recognition for our commitment to innovative, industry-leading marketing initiatives. And Director Phillip Bushby was, in 2011, a finalist in the Tasmanian Chamber of Commerce and Industry’s Tasmanian Business Leaders Awards.
During our time as members of the First National group our business won no less than 18 national awards and 43 state awards, reflecting our business’ capacity for delivering excellence in residential sales and property management.
The Bushby Way
The Bushby Property Group is a proudly Tasmanian family business established in 1914 when George Bushby bought an existing business from Albert Field. Today, brothers Phillip and Mark Bushby, along with Eric Andersen, are directors of the company, which offers a complete service, incorporating residential, rural and commercial sales as well as residential and commercial property management services.
Boasting a 30-strong team of real estate professionals, we have more than 10 sales agents on staff, with a combined experience of over 150 years in the industry. As such, the Bushby Property Group is the first and best choice to achieve the result you’re looking for when selling or buying property.
Featuring the largest property management department in Tasmania, we have the skills, experience and systems in place to effectively manage your property, including a dedicated letting officer and a property investment adviser. We also manage the largest fully furnished portfolio in Tasmania, with an online booking system to enhance the appeal of these properties, helping to deliver effective returns for you.
Committed to training, fostering the skills and talents of our team, as well as the implementation of innovative marketing and communications programs we feel that the Bushby Property Group is the right agent.
We’re experts in the art of selling, tailoring the most appropriate method of sale to you and your property in a process designed to help to ensure you get the right price.
Your Choices
When placing your property on the market it is important to choose the most appropriate method of sale. We will discuss the benefits of each of three options to assist you in making the correct choice for your situation.
Private Sale
The property is placed on the open market with a predetermined asking price based on market analysis and discussion between you and your agent. The negotiation skills of your agent are vital to generating a successful private sale – so choosing a skilled, experienced Bushby Property Group agent is the best choice to help secure your sale. Often in the Launceston market the first four weeks of any campaign are the key, and it is vital to generate the most response from potential purchasers in this period with a price that realistically represents top market value without being “over the top”. Rely on the expert advice of your agent and discuss all aspects of a unique marketing plan for your property to get the most interest in your property early in its marketing campaign.
The private sale method allows buyers either to accept the asking price or, more likely, start by making a lower offer. Your agent will handle the negotiations, which will be aimed at raising the offered amount to the predetermined price, or possibly higher, if more than one buyer is interested.
Auction
If you decide to sell your property at auction the agent will set a date for the sale and will coordinate an intensive marketing schedule. This is generally three to four weeks of marketing followed by the auction, although you are able to accept an offer before the auction if you wish.
The point of an auction is to generate competition between prospective buyers and create an opportunity for them to outbid each other. The contract offered generally has no ‘cooling off’ period and you as a vendor (seller) decide the terms of the contract. If your property does not sell at auction there is potential for a sale by private sale in the following weeks due to the interest already generated for the property by the marketing campaign.
Expressions of interest (Tender)
The expressions of interest sales method essentially asks buyers to put forward their highest offer; almost like a “closed door” auction. Tender arrangements are reasonably common for development sites however they are quite rare where residential sales are concerned. The result can be tremendous as many buyers offer a higher price in exchange for amended terms of sale such as delayed settlement, or a smaller deposit.
Everyone has different needs and the expressions of interest method addresses exactly that fact. As it is not a common marketing method for residential property it can concern some potential purchasers – so this method is suitable for some properties but not others. It depends upon your most likely buyer profile and your specific needs.
Every sale method has its place. At Bushby Property Group we’re expert listeners so we’ll work with you to address your needs and concerns, choosing a sales method that makes it easy for buyers to purchase your property because that’s how you get the right price.
The Bushby Way
Creating the ideal selling environment.
At Bushby Property Group our intention is clear: maximise the sale price of your property while providing the best real estate service in Launceston. Selling your home may well be the largest financial transaction of your life and we understand that every dollar counts. It’s a responsibility we take very seriously. At Bushby Property Group we believe that anyone can sell your property but not everyone can maximise the price. Our unique selling strategy will give you the advantage.
How do we get it right?
- We generate a multiple buyer scenario by establishing a price guide that will stimulate interest from both local and out of area buyers.
- We encourage you to style your home to maximise its appeal. The stronger emotional connection between the buyer and your home, the more likely they are to pay a premium price.
- We have ten agents who are all working with their own database of buyers so we are able to create a competitive selling environment where buyers are forced to compete in order to secure your home.
Most of all, it’s hard to argue with the results. Put simply, we are continually outperforming our competitors with the successful marketing and selling of properties and we are considered to be one of the most dynamic agencies in Launceston.
Professional photography and floorplans
At Bushby Property Group, we understand that quality images are absolutely fundamental to the successful marketing of your property. By utilising professional photography for all of our sales listings we ensure your home is seen in its best light, attracting buyers by showcasing your home as light, bright, warm and welcoming.
Floorplans are another way for your property to be seen in its best light. When selling, you should do everything possible to make life easier for your buyers and that’s where floorplans hold their own by allowing buyers to understand a home’s layout, envision their furnishings in the property and perhaps even think about alterations or renovations.
The property guide
Launceston buyers expect to see homes for sale in The Examiner’s weekly Domain property lift-out, and our advertising in this publication is intended to get potential buyers through your door.
Bushby Property Group’s buying power means we can offer a range of advertising modules to suit all budgets, with full page, half page, quarter page, large and medium advertisements available in the Domain Property Guide and other Intrastate and Mainland publications.
Websites – ours plus others
The Bushby Property Group website has been designed to be easy to navigate and is fully search engine optimised, meaning buyers can find your property quickly and easily.
The Bushby Property Group website features on the first page of both the Google and Bing search engines when prospective buyers search the term ‘Launceston real estate’. With eight out of 10 consumers only clicking through to websites that appear on the first page of search engine results pages, it is critical that we have such a strong presence on the web.
As well, your home is listed on realestate.com.au – where we are continually ranked number one for hits in Northern Tasmania. Other sites your property is featured on include domain.com.au; realestateview.com.au; examiner.com.au; thehomepage.com.au; homehound.com and onthehouse.com.au. If your home is listed for sale at more than $1 Million then it will also appear on millionplus.com.au for free.
Our internet-based advertising packages are cost-effective and work, continually yielding exceptional results for our clients.
Slideshow tours featuring professional voice-overs and QR Codes
Other marketing options include our slideshow tours that combine photography with professionally delivered, scripted voice-overs designed to guide buyers through your home by pointing out its many benefits. These slideshows are uploaded to the Bushby Property Group’s YouTube site and appear on many of the websites already mentioned.
In 2010 we were the first real estate agency in Tasmania to implement Quick Response (QR) Codes on our signboards, ensuring buyers have all the information they need about your property at their fingertips at the time when their interest in your property is piqued – when they’re outside your home.
QR Codes can be scanned with a smart phone and connect the buyer to the internet where they can view your listing – it’s just another example of how we lead the pack in promoting your property.
iPad Magazine
Our iPad App, Real Estate Tasmania, enables consumers to receive a wide range of information relevant to the Tasmanian real estate market, as well as to view featured listings on an application specifically designed for their iPads.
The app, which was the first Tasmanian real estate iPad app, provides for the marketing of properties in a cost-effective manner 24 hours a day, ensuring information relating to your home is in buyers’ hands – after all successful promotion is about empowering people.
The Bushby Way (Innovation)
At Bushby Property Group we continually strive to service the needs of our clients with an innovative communications strategy focused on ensuring accurate, up-to-date information is available to the market so that our clients are well informed and therefore empowered participants in the buying, selling, leasing and renting of residential and commercial properties.
The 2011 launch of our iPad app magazine, Real Estate Tasmania, continues our commitment to using new technologies to enhance your real estate experience. Our use of smart phone and web technologies and other implementations such as our Tasmanian-first application of QR Coded signboards, in conjunction with traditional marketing techniques such as print advertising, brochures and referrals further reflect the fact that with the Bushby Property Group, your home will receive the right promotion.
The Bushby Way
The agent you choose will have a significant effect on the price you achieve. When others are thinking “that’s good enough” we’re asking ourselves “What more can we do?” It’s our scrupulous attention to detail in every aspect of the sale that will give your property the advantage. It’s getting to know you, building trust and representing your interests every time. You can be sure no company will work more diligently to deliver a higher price and an enjoyable experience you’ll want to share with others.
It truly is a journey we take together. A vital component of getting the best price is listening to your objectives and priorities. Falling into step with your thoughts and goals is paramount. Finding out everything we can about your property is just as important. We see every sale as a partnership and working closely together is the key to success. Talking it through right from the start means nothing is left to chance and there are no surprises along the way.
Tracking the interest in your home online
To ensure that you are kept abreast with how your property is performing online we will provide you with a weekly Vendor Report that shows how many people have viewed your property, the level of engagement, the number of people you have saved and shared your listing and the enquiry level.
With most buyers now online, this report gives you a weekly insight into how your property is performing on Real Estate.com, Australia’s number one property website.
The Bushby Way
At Bushby Property Group, we tailor our communication to your requirements.
Put simply, we’re good listeners. We understand that as an integral part of our ability to provide you with the best possible professional advice we need to know exactly what you want, and to do this we need to listen to you. Which is why we will consult with you at every step along the path to achieving the successful sale of your property.
We believe that communicating well makes all the difference when negotiating on your behalf. Clear communication puts everyone on the same page from the outset, and ensures things stay that way for the duration of the experience and beyond.
To make sure this happens we are always available on the phone, email or right there with you, face-to-face. It’s our promise to you that Bushby Property Group will deliver the right communication to you.
The award-winning agency
One of Tasmania’s most awarded real estate businesses, the Bushby Property Group and its staff have been recognised for their commitment to real estate excellence on a local, state and national level. Since 2009 we have won 12 Real Estate Institute of Tasmania Awards for Excellence.
We won the prestigious Real Estate Institute of Tasmania Awards for Excellence – Large Agency of the Year award twice, in 2009 and 2011 – reflecting our standing as Tasmania’s premier full-service agency.
Proudly Tasmanian
The Bushby Property Group is a proudly Tasmanian family business established in 1914 when George Bushby bought an existing business from Albert Field. Today, brothers Phillip and Mark Bushby, along with Eric Andersen, are directors of the company, which offers a complete service, incorporating residential, rural and commercial sales as well as residential and commercial property management services.
Boasting a 30-strong team of real estate professionals, we have more than 10 sales agents on staff, with a combined experience of over 150 years in the industry. Featuring the largest property management department in Tasmania, we have the skills, experience and systems in place to effectively manage your property.
Committed to training, fostering the skills and talents of our team, as well as the implementation of innovative marketing and communications programs we feel that the Bushby Property Group is the right agent.
Promotion that works
We continually strive to service the needs of our clients with an innovative communications strategy focused on ensuring accurate, up-to-date information is available to the market. We use a mix of traditional promotional tools such as professional photography and floorplans as well as modern sales tools such as online virtual tours, QR Codes and our iPad app to create a package tailored to attract buyers to your property.
We offer a mix of print, brochure and online advertising packages using our buying power means to offer access to a range of advertising options. Our industry-leading marketing innovations will ensure that buyers know that your property is receiving the right promotion.
Tailoring our communication to your needs
Put simply, we’re good listeners. We understand that as an integral part of our ability to provide you with the best possible professional advice we need to know exactly what you want, and to do this we need to listen to you. Which is why we will consult with you at every step along the path to achieving the successful sale of your property.
To make sure this happens we are always available. It’s our promise to you that Bushby Property Group will deliver the right communication to you.
Working with you
We’re experts in the art of selling, tailoring the most appropriate method of sale to you and your property in a process designed to help to ensure you get the right price.
Whatever your situation, we can design an effective sales campaign for your property. So whether you’re placing your property on the market in a private sale, going to auction or tendering your property, we’ve got the experience and skills to work with you to address your needs and concerns, choosing a sales method that makes it easy for buyers to purchase your property because that’s how you get the right price.
Getting the result you’re after
The right result reflects the care, skills, experience and attention to detail that the Bushby Property Group invests into your property. With more than 150 years of combined experience, our sales agents are dedicated to getting the right result for you – ask any one of them for testimonials that will show you we work hard to get the result you’re after.
It’s the Bushby Way
We call it the Bushby Way; that mix of experience, skills and dedication to real estate excellence we’ve been renowned for delivering for almost a century. You’ll know it as a sense of satisfaction when we help you achieve your property dreams – whatever they may be.
Our community
For nearly a century the Bushby Property Group has responded to the needs of the community it serves – we’ve been there during severe economic downturns and periods of social upheaval such as the Great Depression, Launceston’s flood events, and of course both World Wars.
Our support for the community back then is matched by our support for the community today. Since 2005 our community service program has primarily taken the form of an annual fundraiser, where staff members and the organisation itself contribute to a fund that is directed to worthy organisations in the community.
Some of the organisations we have been able to assist are:
Examiner Newspaper’s Empty Stocking Appeal, The Launceston City Mission, The Salvation Army via the K-Mart Wishing Tree appeal. The Northern Tasmanian Easter Tennis Tournament, The Launceston Football Club, The Greens Beach Golf Club, Trevallyn Tennis Centre, The Tamar Valley Folk Festival, The Academy Gallery – University of Tasmania, Wheels For Will, Scotch Oakburn College, The Australian Red Cross, Mowbray Golf Club Vets The Northern Tasmania Junior Soccer, Bracknell Football Club, The Trevallyn Taste Festival, The Launceston Indoor Sports Arena, Clifford Craig Medical Research, John Glover Society, and the Make-A-Wish Foundation.
Maintenance
At Bushby Property Group we provide a complete property management service that incorporates ongoing repairs and maintenance to your valued investment. We offer a 24-hour emergency service and have a list of dedicated tradespeople to whom we contract when repairs need to be carried out. We arrange all maintenance in accordance with your instructions, paying special attention to any guidelines in place regarding maximum expenditure. It is our priority to ensure all repairs and maintenance are carried out in a timely and professional manner.
Routine inspections
We undertake six-monthly inspections on your behalf to ensure your property is being well looked after, as well as optimising capital growth, with advice on regular and preventative maintenance to avoid higher costs.
Rent review
With access to the latest comparative data and a sound knowledge of current market conditions, our experienced team is well-placed to review and provide advice on your rental pricing strategy. Which includes advise on improvements, to achieve a higher rental return.
Lease Renewal
We will consult with you and seek your instruction on lease renewal 90 days prior to the end of the existing lease – meaning you’ll have time to make the right decision for your own needs.
Vacating
When a decision has been made to vacate the property, we will support and advise the tenant in terms of their responsibilities to ensure the property is returned in the same condition it was at commencement, less fair wear and tear. This includes conducting a complete bond inspection and overseeing the release of final funds held in trust by the Rental Bond Board.
The Bushby Way
At Bushby Property Group we understand the importance of protecting the value of your asset and strive to do so by providing the right management.
As part of our service, we ensure your property is fully maintained by reliable tradespeople and conduct regular inspections to assess its condition. This attention to detail is continued right to the end of the lease, when the property is vacated or you wish to consider your lease renewal options.
Together with providing expert advice on current market conditions and recommending rental pricing reviews, this gives you the peace of mind and confidence to know that your property is in good hands achieving an optimal return.
